These scores can become a point of some contention on social media, as self-styled audiophiles whip ’em out and see whose is bigger. I don’t deserve an obsequious pat on the back for listening to “Good 4 U” a hundred times – quite the opposite.Īt the end of it, your year (really 10 months) of listening is compressed into one lump value, the total number of minutes spent streaming music on Spotify. The tone is part motivational speaker, part New Age primary school teacher. Never mind if that song was Townes Van Zandt’s “Waiting Around to Die”. Your 2020 contained multitudes, it informed listeners last year. The sort of felty, condescending register with which it announces your results. And it ought to be shunned by music fans everywhere.įor starters, there’s the tone of it all. But don’t be fooled by ingenuity: as far as I’m concerned, Spotify Wrapped is the devil. As a means of generating free advertising, it’s ingenious for a few days every year, social media is awash with mentions of Spotify, as everyone takes the opportunity to brandish digital evidence of their great taste, or trashy taste, or make fun of other people ballyhooing their great or trashy tastes. Your most-played tracks, most-played artists, most-played podcasts, etc. The premise of Wrapped is simple: it’s a sort of year-in-review for Spotify customers, breaking down everyone’s yearly listening habits (well, technically their January-to-October listening habits) into a series of easily digestible superlatives. The gift takes the form of Spotify Wrapped, an emergent fixture of any modern music lover’s calendar. Christmas is here, and though the day itself is still weeks away, Spotify is bestowing an early present upon its nearly 200 million subscribers. crisp, white snow might be a stretch, but you get the picture. A look at some of the designs for this year’s Spotify Wrapped, the music streamer’s annual statistical round-up (Spotify)
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